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| - The good: If you live downtown, Zipcar is convenient. For one off day trips it's fairly easy to find a car, though you might have to do some searching in the area if you've waited until the last minute (not a big deal, just know that there a lot of people using this service so book ahead). Customer service (when you call them) is prompt, helpful and generally help you out any way they can.
The bad: Hidden price increases, and they always skew on the low side to lure you in. When I started with Zipcar over a year ago, they advertised prices starting at $9 an hour. Pretty decent until you realize this is only during weekdays (cars are usually $1.50 to $2 more per hour on weekends) and that 90% of cars do not start at this price. Not usually a big deal, but after increasing all fares by roughly $1 over the last few months, imagine my surprise to find out that the cars that cost $11 an hour on a regular weekend are now starting at $14.25 because of the Thanksgiving weekend.
I understand that holidays are a busy time but this is automated car rental. You aren't doing any extra work that justifies a price increase, you're just gouging customers who need to travel.
Secondly, I recently rented a car and had to pay for gas out of pocket. Zipcar advertises that they'll compensate for purchases when a company doesn't accept the gas card. I emailed support 3 times over 7 days to no response. It was only after I emailed a second email address to confirm that this was in fact indeed the support address, that i finally managed to get compensated 15 days after the fact (advertised time is 7 business days).
Thirdly, they don't warn you that they'll spam emails to you every few days. It looks like they're emailing you about good deals, until you realize the purpose of the email is basically "hey remember me? I'm Zipcar and we have cars!". They don't email you about good deals, they just email you to let you know that they do in fact rent cars.
In general, not a fan of paying extra for the same service just because it's a holiday, and i don't appreciate carrying a credit card bill for a few weeks without even acknowledgement from the service team that my email has been read. Finally, I don't enjoy receiving emails every few days telling me that I should be renting cars. Typically the point of advertising is to suck customers in with good deals, not annoy them.
Luckily, it's darn convenient and I still have to pay the underage fee to rent from rental car places, or I'd be off this service ASAP.
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