They sell the exact same prosciutto (same brand, cut, packaging, etc.) you can buy at Restaurant Depot for $8/lb for $30/lb. Seriously, not exaggerating for effect. Not sure anything else needs to be said... But I'll go ahead and give another example. They priced a full brisket for me (packer, untrimmed in the cryovac) at $9/lb. Prime grade packer brisket at Costco is $3/lb.
I respect a business that can provide a commodity at wildly inflated margins and continuously get away with it. I'm actually quite jealous. I want to own that business. As an informed consumer, however, it insults me to be taken advantage of in such a way.
I live next to the Selwyn location and work next to the mall location. If the jig is ever up and they have to cut prices when/if the rest of my Myers Park neighbors catch on I may return.