I do not see what all of the fuss is about - maybe it is due to the lack of authentic bagel options in the area? I agree that their bagels are authentic, and the lox sandwich is pretty darn good with an ample amount of each of the toppings. Everything else is pretty average to me, and the service has been below average on each of my several visits. I will go back and try some different pastries, and will hopefully have a positive update.