This place is great! I feel vip when I get to park in the "family parking" spot because I have the kiddos. It's really nice because when the lot is full, it's great to be close to a sidewalk so when the kids are unstrapped, they can stand out of the way while I gather everything up for the shopping trip.
The security guards in this place are so nice. One of the guys has to have worked there now for years, and he remembers me when I come in. And then they have a sampling area. The guy will sometimes let one of the kids pick out a box of cookies that they think will make the best "sampler". He's always super friendly and willing to help you with suggestions.
There is always a sale section. It's always my first stop. There are lots of premade things that are delicious. It's great for me on those days where I am too overwhelmed to cook, but still want the kids to eat home made food. And their soups... mmm.... try the tortilla. My son likes the California Rolls.
The prices are good, the food is really fresh. It's a little more expensive than fry's with coupons, but it's worth the convenience sometimes.
And they are also very generous with non profits. I really love this store, can't say enough good things about it.