Although a great business idea in terms of functionality, I find it hard to comprehend how a lounge at night could be a coffee place in the morning. Its unprecedented yet genius.
When I walked into the place on a Saturday morning there was nobody in there and took me by surprise the pillow filled wall couch and the eurotrance music playing (not loudly but noticeable) and a single guy at the counter. And order of an Americano and a Chai Latte came to about $10 which I find a little expensive (since americano's are relatively cheap). The guy told us to have a seat and he would bring it too us. Interestingly the drinks came on a plank of wood with mineral water and a bite sized desert bit.
The coffee was good (nothing groundbreaking) and it seemed like a really trendy coffee place. I think this is a good place to check out, only make sure that you change your way of thinking in what a coffee shop should be. I probably would have felt more comfortable there was more people there.