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  • I've been to the local Apple Store several times in the past few years. Owning a series of MacBook Pro laptops, iPads and children's cell phones (I believe they call them iPhones), there have been plenty of reasons to return to hipster central to see if the Genius Bar is an oxymoron or a place to drunk on coolness. For me, I find a quandary arises nearly every time I go there. Whether for purchase, repair or an appointment, it always feels like the "system" in place is way too overloaded. Too many people needing help for the resources available to serve them. But once you get beyond that, what remains are two things- the products and the people. As a technology expert, I've never given Apple a free pass that their products were inherently good or superior. Quite the opposite. I always looked for weaknesses, limitations and capacity restrictions. But I never found them. The products are well made, and beautifully designed. I come to rely on the MacBook Pro as if it cannot fail. And it keeps my trust. The iPad is another stroke of genius. Great design and using minimalist concepts achieves laudable function. Second, but more importantly, the people at the Apple Store have always been the representative of excellence that is compatible with the products. Take today. I walk into my genius bar appointment thinking my magnetic power connector is damaged and I will be paying for a new power board or even computer. Turns out a small staple had been sucked up into the magnetic pull of the dock and hidden itself been the edges of the port. This meant plugging in the power charge only rarely worked. My apple genius today, Bob , discovered this before I could finish lamenting my tale of computer problems. He smiled unpresumptuously, and asked if that fixed it. I plugged it in. Done ! Bob rocked it, handled it with grace and didn't embarrass the customer. Nicely done Bob! Thanks Apple. Good work!
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