| rev:text
| - I first came to Superior Bridal with my BMs to look for my dress and theirs. While the BMs were trying on dresses, one of the ladies asked one of my BMs why she had only tried 1 dress. She replied that it was the only one in size XYZ; the rest were too small. The lady said that was impossible because they never carry such large sizes. When she checked the label and found it was indeed XYZ, she remarked that they must have ordered that by mistake because they never order dresses that big. I thought that was incredibly rude and off-putting and we left shortly.
Fast forward a few months and we're now less than 5 months away for the wedding (read: not enough time to order a dress by most salons' standards) and the arrangements I had in place for my dress suddenly fall through. I was panicking and Googled "Toronto Bridal Gown clearance", or something to that effect. The first hit was for a 4-day sample sale at Superior Bridal, starting the next day, so despite our first experience, I was desperate and went back with my mom the next evening.
The samples were all size 8-12 and being a street size 0 (or so), it seemed I was out of luck. But then I was told that the type of dress I was looking for (lace) could easily be altered to my size! I tried 3 on, we easily picked one out and selected a matching sash and veil.
The dress was a 2011 style, so it was already 3+ years old and was discounted ~$700 (just less than 40%). It was advertised that dresses were up to 70% off, so I'm guessing styles that were even older were discounted that heavily. They also reduced the price of the sash and veil, both by about 50%, without me asking.
I booked my fitting a few months out and booked my hair and makeup trials for the same day so I could get a good idea of the whole look. One hour prior to my fitting (and after my hair and MU trials were already complete), they called to say that the alterations hadn't been started yet and could we reschedule for tomorrow? I was a little upset because I could've rescheduled the trials if I had had more notice but my mom suggested that we go anyway and see how it all looked pinned up. While there, they asked to reschedule a week out (what happened to tomorrow?)
Like others mentioned, alterations are a flat fee of $400-$450, which will seem steep if you don't need much done. For me, however, I was practically changing the entire dress, so it was a steal! We changed it from a size 10 to 0, made a sweetheart neckline, removed the eyelash lace, modified the mermaid fit, had bra cups sewn in (which they included), added buttons along the entire back of the dress (extra for buttons), changed the back to a deep V, changed corset closure to hidden zipper, added internal corset, added a bustle, had the sash sewn in ... and perhaps other things I've forgotten. The final dress looked nothing like the original, but was exactly what I wanted but couldn't find anywhere else!
Their bridal, BM and MOB dress selection is massive, as is their jewelry selection, but I found their dress jacket selection very limited, which was problematic because we had a cold spring. The bridal dresses range from affordable to (around $1000, give or take) to very high end (the most expensive one I tried on was $8,000 and I'm sure they had higher).
Unlike many other businesses, I also found that once they had my money (paid in full on the first day), they were friendlier and more helpful.
One last note: after one of my fittings, I overhead a lady asking a bride for the final deposit for her dress. The bride was confused and said she was thought she already paid, but the lady insisted there were no records of the final deposit. The bride was totally thrown off but said she'd have to get her wallet from the car because she wasn't expecting to have to pay anything today. When she got back, the lady said "oops, found the receipt!"
So to conclude: yes, I got my dress here, it was at a great price, the alteration work and price was fantastic and the final result was the dress I envisioned but couldn't find anywhere. But it was a long and bumpy road to get there, adding unnecessary stress to a bride's plate.
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