You walk in, and the place looks simple enough, the place looks like a simple fish market. And I don't usually like poke in general that much, mainly because they don't do it like they do it here. Everything I've eaten is great. The quality of the fish, is amazing really. It's far away north, and there are a couple of other ones closer, but this location is the best. The guys who work there seem serious about what they do. We usually get like 5 lbs to bring back home and we finish it in 2 days easy. Wasabi ahi poke is amazing.