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  • This little google-search of a florist blew my mind. A few weeks ago, my sister unexpectedly found herself in the hospital for one of those little freaky styley things that sound worse then they are when caught early, though wouldn't have stayed if those oracles at Toronto Western hadn't made her. A week hooked-up to a blood thinner later, and she's back to good. My brother and I wanted to send her some flowers from our perch in Boston, and I scoured the internet looking for something appropriate and not insanely pocket-gouging--and lo and behold, up pops Fund Flowers. I was so distracted by their incredible prices (to wit: flowers, teddy bear, Mylar balloon, and delivery? $60 CAN) that I didn't even notice until the last page of paying that 10% of my purchase could go straight to Toronto Western Hospital, my sister's saviors. I clicked back a few pages and saw that ALL of their proceeds to to charities, and that they, a competitive Toronto florist, are in fact a non-profit. How awesome is that? So then I had to add a wrinkle--she was released from the hospital early, so how was I possibly going to catch this online delivery guy and reroute him to her home address? Why, a simple phone call with a lovely woman, who drew up my account in seconds and called the delivery guy to make the correction before I was even off the phone with her. Okay, you're thinking--good value, excellent mission, nice people, organized business...the flowers must be shite, though, right? Well, I haven't seen them first hand, but reports have told that they were fresh and beautifully arranged. The website is a little clip-arty and the selection isn't the greatest, but if this arrangement was any indication, they do the job admirably and competitively. If businesses like this are losing out to for-profit jerks, then there really is something seriously wrong with humanity. High time for a paradigm shift, says I. Who's with me?
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