This store is popular amongst the youngsters, my DD being no exception. We did some back to school shopping here. They had a good sale on jeans (which they normally do); all jeans were $25. We couldn't find her size in one pair of jeans and the sales associate found her size in the back. They were helpful without hovering.
I like the way it smells in this store. I buy their classic cologne and use it as an air freshener in my closet. My clothes may or may not smell all Hollister-ish.
Some of their things are over-priced, but just wait. They have frequent sales, which are worth waiting for.