I'm somewhere between a 3 star and 4 star, so I'll round up.
Having tried the cheesecake and madelines twice now, I can confirm that I am indeed a fan. What I'm not a fan of however, is the whole standing in line part....obviously. First time I waited an hour and fifteen minutes and the second time about 50 minutes. What frustrates me the most is the time between cheesecake batches. Roughly a 15 minute wait where the line-up doesn't move AT ALL. They need to get the timing down a little better. Super inefficient.
Careful not to be deceived by the line looking short from the outside. It loops around when you get inside the store. Last time I was there, there were only about 6-7 people outside and I was all like "oh yay, it's not that long at all" but the wait was still 50 minutes. I also noticed people on both occasions calling their friends to come stand in line once they reached closer to the front. Not cool!
I also love those adorable paper bags you get with your order. OMG SO CUTE!!!!!!!!!
I would say I'll be back once the hype dies down and the line-ups dissipate, but it's been like four months now and they're still going strong. If you really want to try it, I'd say what the hell...go for it...it's worth waiting in line once just to say you've done it.
And just for the record: it tastes way better CHILLED! :)