Some of the coolest things:
1. ever-rotating beer list so you have an awesome ability to try something new every day that you walk in there.
2. They have board games to keep you entertained
3. The people that work here, know their shizz and are always willing to answer questions.
4. They have a HUGE fridge of beers to take home
4a. The carry small-brewery beers, Alesmith is one of my favorites and I miss living in San Diego and going to their brewery directly.
4b. You can make your own 6 pack
5. They have darts
Only thing I don't care for is the pricing. It's rather expensive for a pint compared to other breweries I've been too. But the beer is pretty much worth it.
Just don't go here planning to get buzzed. Your wallet will leave in pain. Or maybe I just have a high alcohol tolerance. Or both. Or whatever.