Didn't even know this place existed until about 2 or 3 years ago when I drove by it on accident. I've got to say I really enjoy Sportsman's Warehouse. Their prices are pretty decent, especially on firearms and ammo. I recently went there to look at some shotguns and the guy behind the counter (Terry) was very helpful. He was patient, asked good questions, and gave honest opinions of the models I was looking at. He wasn't pushy either, even when told him I wasn't financially ready to purchase yet. I will certainly be buying my shotgun from these folks when the time comes, not only for their friendliness and helpfulness, but their prices on what I'm looking for beat both Cabela's and Bass Pro.
Knocked 1 star for one somewhat minor thing. While the folks behind the firearms counter have always been really good, other folks on the sales floor are less responsive and seem less approachable. Regardless of that though, everyone has always been friendly and professional.