Have never been in a supermarket that sold fresh beer from a tap into a take home jug. very cool. they were sampling a muscat type grape that they sell in clamshells but they didn't have any muscat taste. I'm all about putting stuff in a store to see what people might like, but I wish their merchandiser had actually tasted the stuff. The produce department was full of great stuff they could have been sampling. But I digress. I would totally shop here if I had a Heinen's near me.