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  • Before pizzafire moved into Strongsville, I didn't have any experience with neopolitan-style fast-fired pizza places. So as a pizza lover, I was *ecstatic* about this opening! Which made my experience all the more disappointing. You walk in, wait in line, order your pizza, they make it and queue it on a metal holding tower with a bunch of other people's creations. Then they throw it in a super hot oven, and you get pizza in 180 seconds, or so the ads say. The crust flavor is great, although a bit limited in what you can do with it (maybe due to time constraint). The cheese is a tad sparse, and having worked at pizza hut for 3 years as a teenager, I know that cheese is the biggest single ingredient cost to a pizzeria. So these factors lead me to ask this question: WHY DOES IT REQUIRE SO MUCH OF MY TIME AND MONEY? My first experience was by myself, stopping in during lunch break. There was a line of about 10 people in front of me, and it moved I n c r e d I b l y s l o w. To the point that I considered walking out, but decided to wait it out since 20 mins in I'm pretty much time committed at that point. Approx 30-35 mins in, I make it to the counter. Hallelujah. Service is friendly and employees seem to be having a decent time, although I can not say the same for the customers. I order a simple pizza, it's assembled in less than a minute and put on the leaning tower of pizza (sorry ). I'm staring intently at my creation, I've become somewhat attached to it at this point. This part takes way longer than it should. In fact, just about every part does. You see, most of the advertising pitch is that you get personalized pizza, fresh ingredients, in 180 seconds. I did the math, and my visit was closer to 4,500 seconds. Yes, that's about 1 hour and 15 minutes that I waited. For a personal pizza. Work wasn't happy, but I was just relieved to bring my pizza back and partake in the gloriousness of neopolitan decadence. My enthusiasm faded quicker than you can say c'est la vie. The spices were good, not great. The quality of ingredients was good to excellent. But, I had seriously overestimated the amount of cheese they put on my pizza. It was like, you're making a pizza at home and having to grate your own cheese and your hand cramps up and you say screw it. And just throw it in anyway. If I wanted dough with pizza sauce and a few toppings, I would have... I don't know. Nobody serves that because nobody wants that. Except PF. And the kicker is that this single serve pizza with practically no cheese that probably cost them $0.87 in product cost me $8.99. And 1.25 hours of my time. Now like I said, the ingredients themselves were excellent, and service was friendly, hence two stars instead of one. But after that wait, I would have expected a coupon for next time, or at the very least, a free cookie or something. Nope. Nada. The second visit was with my wife. We were undecided where to have dinner, but had a bogo mailer coupon to PF and so I thought ok, maybe they have shored up the service times. We walk in and there are about 8 people in line in front of us. We waited close to ten minutes and the line had not budged at all. Fearing PF wait time cage match 2.0, we made the decision to go elsewhere, and walked out. Haven't been back since.
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