Their sign should read "MENS SPORTCO and sporting goods" as this place is definitely geared for men's sports apparel for mostly football and baseball.
So women forget about shopping here for your sporting good needs. I saw a pink mouthguard and little pink girls baseball bat. BLEH. I understand they also do banners and signs for sport teams. It's a small store hidden across the street from sunset park. Store clerks were nice and friendly.