Best prices in Madison, period. Untouchable. Best beer and liquor selection and prices, peiod. Worst produce ever. Buy that from Brennan's. I love woodman's and for your first time it is huge and daunting, but after a few times you can cruise through there. Try to go during the week, weekends can be super busy. I kind of like that they don't take credit card. Keep the prices low, stay old school. The only reason it doesn't get 5 stars is because of the produce.