Ok, I agree with other users that this isn't the absolute "best" pho that I've ever had, but in Phoenix-- especially for just $6.99-- it is hard to beat.
I have a couple favs around Phoenix if I need a Pho fix, but this one definitely is up there. The owners are super sweet, friendly, & fast-- we all know good service is always a plus.
As far as the menu, I always stick to #6 the ribeye pho & also grab an order of spring rolls. You get a good amount of food for how little you pay, & theres no question about authenticity.
Oh, did I mention I've never seen a wait? That also keeps me coming back as well as it being around the corner from my place.