I'm a fan of New Balance shoes for my workouts but before this I was only familiar with their outlet store. I was greeted immediately upon entering which I always appreciate. The store is on the minimalist side. It's very open in the middle with all the shoes and clothing displayed more against the walls. Prices are obviously higher than the outlet but not unreasonable. The styles I looked at ranged from $85 to about $120, which I think is reasonable for a quality athletic shoe. It's not the biggest selection since it is strictly New Balance but they have some fun colors and styles. The sales associate said that even if it is not in stock they can order special sizes and widths so that is a great option. I know I'll be back here when it's time for me to replace my current footwear.