Having walked past the long lineups and beautiful people promoting this place in Scotia Plaza, I thought I'd give it a try. Turns out it may be more hype than anything else.
The long lines are one thing, but it seems like they still haven't figured out how to keep it moving. Inefficiency aside, the staff were quite friendly and generally very helpful. As far as the food went, I ordered the Kimchi Kick with extra chicken, which came to $18.50 (pretty high for a lunch). Unfortunately it didn't have much of a kick, was filled with mostly carbs (brown rice and bread) and bland chicken.
Don't think I'll be hopping off to wait in line here anytime soon.