Reid's is a cute little novelty shop with many party favours and odd little gifts, as well as a bunch of office supplies. Whether you're looking for a giant card, or a rubber chicken, Reid's has got what you need.
I find it entertaining to stroll through Reid's. It's a pretty large store, but doesn't have much room to move around. If you meet someone halfway down an aisle, more likely than not you'll have to turn back and try a different one. I think it's amusing, being a tiny person myself.
Another reason I like walking through Reid's is because they have funny things to look at. Even if I'm not buying anything I'm sure to find a way to entertain myself for a few minutes... or half an hour.
They've got so much crap (I say crap because stuff and things just don't seem summarize what they offer as well as crap does), you could be looking for hours. The problem is the salespeople aren't that ambitious to help you find what you're looking for. You may very well have to spend 15 minutes in the place just to locate what you need.
Another negative is that some of the items can be a little pricey. I went in to find a giant balloon for a birthday, but was disappointed at how much it would cost me. I ended up using a regular sized balloon that I already had at home instead.
Reid's seems like it's better suited to entertain people walking down the street than it is for actually buying stuff. Stop in and goof around for a while, but don't waste your money on some over-priced item.