It's east to forget about Bonfyre... Unless you have reason to be on or near the South Beltline. Then it provides a great alternative to the plethora of fast food joints on or near the Beltline corridor.
The specialty drinks are good and of good value. I'm a fan of the Orange Shake Up. Companion proclaimed she hadn't had a good lemon drop martini in awhile - this is a high complement from said companion.
In terms of food, I prefer the small plates and apps rather than the bigger dishes. I like the pizzas - big or small, they are good for sharing.
The place can be packed and loud during happy hour, but is generally pretty relaxing for late night dining. I'm not sure how late they serve food... But people were still ordering the full menu at 9:30 PM. A golden star and big plus in my book.