It's a Copps. They generally have higher prices than I'd like, and I find their image-signs in the frozen food completely counter-intuitive, but it's clean, the food is decently fresh, and if we're in the area we'll stop in for a thing or two, but we won't go out of our way to go here. We'd much rather go to HyVee.
The service is so-so. No one outstandingly friendly, and no one outstandingly rude.