Luv Bridal is incredible. I tried David's Bridal and Azteca and looked around at other places and the customer service, experience and quality doesn't even measure up to Luv Bridal. The moment you walk in, the girls make you feel like a princess. I just picked up my dress yesterday (took way less time than they estimated) and Helen made me feel so special. She gave extremely helpful tips for photos in my dress and other things that would enhance my wedding day. I couldn't be more happy with my overall experience and I love my dress!