I've been to 2 locations and bought a couple items. It's very similar to MEC, but a little smaller. I love the brands they offer. My main gripe is their return policy. Apparently, purchases from Atmosphere stores outside of Quebec CANNOT be fixed, returned, exchanged, etc. in Quebec stores. SO, I bought a pair of sunglasses from Atmosphere in Toronto that broke easily within a couple days from taking them off my head. I returned to Quebec and they told me they couldn't do much about it except possibly return it to the manufacturer to see if they are defective and if so, I could have them mail me a replacement with shipping being $20+tax. BOO on company policies. I would rather shop at MEC or at REI in the US.