We have lived in the nearby area for nearly 15 years and we were so excited by a new grocery store, in the hopes of having better food buying options.
Unfortunately, this is not the case. The store felt sad and worn out on opening day. The meat selection is terrible, and the quality of the meat is even worse. Some produce is good, other stuff is passable - it's a gamble every time you go in. The world foods selections are laughably bad. The bread is good though and there's a good selection of frozen pizzas. Their milk selection is disappointing. The focus seems to be on people who prefer frozen meals to cooking.
This is great if you need to pick up something on short notice - we just use it as a giant convenience store.
Much to our surprise Fresh Co., another discount grocer just down the street on DuPont, offers better selection. If you love to cook and have the budget available, you'll have to go down to Loblaws, a good way east on DuPont. The neighbourhood continues to lack a large grocer that has a good produce and meat selection. Fortunately Gold City Market at 1002 Bloor St. West has great produce, and Tavora on Janet Ave. has a good butcher. Diana's Italian market up on St. Clair is a good place to supplement groceries as well. Unfortunately, we still can't do all our grocery shopping at one convenient location.