Ice cream always sounds good on a hot Phoenix day, but usually I leave unsatisfied after a trip to the self-serve froyo shops or places like Baskin Robbins. I stumbled upon this gem downtown inside the Fair Trade Coffee shop. I was mainly entranced by the select flavors they had to offer. In terms of quality and taste, I've never had a more creamier and elegantly flavored ice cream that tastes the way frozen cream should. I had horchata flavor on my first visit, and although I could taste the delicate hints of cinnamon and rice milk nothing was overpowering and you could taste the purity of the ingredients. If you bought this flavor from let's say, Dryers, you have an over sweetened over processed cold mess. On my second trip I had a scoop of horchata and a scoop of birthday cake. Best birthday cake flavor EVER. The owner of the place serves locally made ice cream from some lady in Scottsdale I think. He makes the waffle cones fresh, and they are crispy and a little chewy at the same time. You can't beat staying open until 2am on the weekends either. It's a perfect way to wind down after some drinks with friends. Keep in mind if you are looking for a mountain of scoops like you get at Coldstone--you will be disappointed. The beauty of serving a natural, local, homemade product is that the portion is not massive, which is essentially wasteful. They don't need to overcompensate in serving size to make up for crap taste. A little scoop goes a long way.