I have been a customer of Duluth Trading Company for years, but always through their catalogs. I didn't even know they had a brick and mortar store till we planned a short getaway trip to the Mt. Horeb Wisconsin area. Lo and behold, there was the DTC flagship store standing right where the Mustard Museum had been. (Another story for another day).
DTC is my kind of store. In a sea of boutickytacky shops, it stands out with it's work pants made from fire-hose fabrics and tee shirts designed to solve the age old problem of "Plumber's Butt". Do you like cool tools and gadgets? This is the store for you.
They have a nice seating area, and actually encourage you to take a break from shopping for a sit down with a cup of coffee or tea (free of course). The entire store is inviting and a nice added feature is the old tool museum. It is very interesting and includes a quiz where you try and guess the use of assorted old instruments. (The only one I managed to answer correctly was the bull castrater, LOL)
DTC is a bit pricey, but the quality of the merchandise is high, the entertainment factor is spot on and the service is polite and friendly. If you are in the Madison Wi. area, this is a store well worth visiting.
I'm still wondering why the store is in Mt. Horeb Wi. and not Duluth Mn. A mystery to ponder on a snowy afternoon.