Definitely a "girl's store" as one of the previous yelpers stated...but there's nothing wrong with that. Great selection of jewelry by toronto designers. Perfect place to find birthday presents and neat greeting cards. Also has a small but fun toy/game assortment. The two girls working that day were SO helpful and humored me while it took me a good 20 minutes to pick out necklaces for a friend. They also wrote down all their favorite coffee shops and bars in the area for me to check out while I was in Toronto. How nice is that?
Found some really neat magnets and salt and pepper shakers. Reasonably priced. Cute boxes and wrapping for gifts.