Went to Seaquest for the first time with my son. We were there right at opening so the lines weren't too long, but by the time we left it had gotten busier. They collect your money & shuffle you in the door without much instruction. All of the exhibits have signs that explain what you're looking at & most have open tops so that you can feed the animals you're looking at. You purchase the animal food at the same counter you can purchase human food, which is kinda weird and you ask for food per animal.
All in all, it was a good experience, but this place has the organization of a drunken frat party. Everything happens by mob mentality.
Put up some directional arrows & signs. Make sure your staff is available and helping patrons, not talking to each other & acting like your customers are an imposition. Label the animal food containers so that young children know which food to give to which animal.
And last, but not least, reconsider your pricing. My son & I spent about an hour and a half & it cost more than a movie of the same duration. That says something.