This is a family favorite when they're in town. It makes sense, because my parents like this style of pizza and don't really have access to it where they're from. They eat it up, literally.
I however, have not been all THAT impressed. The pizza is okay but not great; I feel you can get better thin, bricke oven pizza elsewhere. I actually prefer their paninis. Their desserts are a bit gluttonous and, while I'm not a huge fan, once again, my family is.
Piccolo Forno seems to fit the mold of that restaurant you take the easily impressed. It's lighter on the wallet than some of the better restaurants in the city, but unique enough that your company feels like they're getting an experience.
The service is just okay. The servers are all very friendly but I have, on more than a few occasions, been left without a refill on my water. Such an easy gesture should be second nature to a server so it's a pet peeve of mine.