This restaurant confused me. The coastal meets northwoods atmosphere was cozy and I would have perceived the restaurant to be fairly upscale, but the little details caused it to look pretty cheap. Appetizers and sandwiches came in red plastic baskets and coleslaw came in leaky paper cups - I'd expect as much at a bbq joint, but not at a restaurant on Monroe Street. French fries are an extra charge (I think $2); which is acceptable if they're good fries, and these were not (dry, crispy, overcooked, sad little fries).
There was a lack of sandwich/burger options on Monroe Street (still is IMO after eating here), but definitely not a shortage in Madison - better sammies and burgers can be had elsewhere.