I love this place! I like their coffee a lot, like that they roast it locally, and the customer service is awesome. The employees generally seem really happy to work there, and like getting to know their customers. I like the little things they do as well, like having a punch card and not making you use it only for the cheapest drink. Keep in mind that this is a local coffee joint, not Starbucks. Each barista adds his or her own touch to the drinks and the ambiance, and lines don't move quite as quickly as a big rig coffee place. Plan for that and you won't regret it. Matador does everything to show how much they appreciate their customers and makes every effort to keep them happy, and it shows. Every time I've been in there I've seen other regulars. I've taken drinks to coworkers and friends and it's always been a step up from whatever their regular drink source is.