ON FRICKIN WISCONSIN. Is it strange that this is one of the first places that I brag about when talking about my alma mater?? Please say no. While I have never eaten any "food" here, the ice cream is insane and well worth the visit. Its crowded no matter what season it is and the flavors do rotate out. While its not inexpensive, I always grin and bear it. The staff of mostly students is super friendly and accommodating- even when your toddler tries to make off with some low-hanging pretzels.