This is probably the best cheese shop I've ever been to.
Phil guided me through the process today, and I stuck around awhile just to hear how excited he got about his offerings. As a visitor from out of town just looking to try some authentic Wisconsin dairy, he recommended a spread from the smaller cuts of cheese near the register, and then guided me through the accompanying beer as well.
I took home an extraordinary spread - including the Evalon Saxon Creamery, Bellavitano, and Smoked Farmstead Gouda to name a few faves, plus a fresh baguette and a New Glarus Wisconsin Belgian Red. It was the perfect French-style picnic to bring back to the hotel room, and I'll happily return anytime I'm in the area.