I'll eat here for lunch if I need sustenance. I'm generally not a big fan of deli shops, but when you need food - you need food! There's really nothing fancy about their sandwiches - either that or I ordered the wrong meal (CK Parm Sandwich). Does Boar's Head own this joint...talk about loyalty to the brand. Granted Boar's Head does make some yummy deli meats, but man where's your own identity!? Aside from the picture frames of old New York and some sports memorabilia; there's nothing New York about this place. The price like all deli joints around - I feel is over priced. Again, I come for lunch not for fine dining. Service, well they were pretty quick I might add, but I hope it doesn't take much time to make a sandwich anyways.... - Enjoy!