I can't say anything about the actual store as I did not go there, BUT, my lovely colleague brought me cupcakes from The Cupcakery and I did indulge in some of their yumminess! She brought me a Red Velvet (I think it's called a Southern Belle) cupcake and it was so good! The cake was moist and the icing was sweet and creamy. It was fantastic. I've heard they have lots of interesting flavors, so I guess it's my yelp duty to go back and try more of them. Not that I'm complaining! :)