I did not want to like this place. $25.00 for a movie ticket seemed like a scam. Then I finally gave in and tried iPic now I'm hooked. It is like watching a movie in a super nice house all whilst having a butler wait on you. I would highly recommend upgrading to the premium plus seating which would be rows E and back. Also, seats 5 and 6 are in the center of the theater. The theaters are small compared to Harkens or AMC. The concession prices are similar to what you would find at a normal theater. The seats are enormous, the blankets are clean and soft and the entire theater is immaculately clean. The employees were extremely friendly and helpful. The premium plus seating comes with free popcorn and a recliner, again, I can't recommend these seats enough. iPic made going to the movies feel like an experience rather than just seeing a show. I don't know that I will go to another theater.