It's hard not to miss the giant multi-story sign on Yonge St. screaming 'Seduction Love Boutique'!! And if you're a pedestrian like me, it's VERY hard not to miss the fun and interesting window displays that pique your curiosity.
My most recent visit to Seduction was probably the best one so far. They've re-done their layout recently and everything is easy to find, clean and sleek.
I read some of the reviews that mentioned it was three floors and others that said two floors. I've only been on the main floor for toys, lotions, and other fun stuff, as well as upstairs for the clothes and fetish gear. There very well may be a lower level of DVD's... but honestly i didn't even notice :S How unobservant of me!
The staff are super knowledgable and will help you narrow down your choices if it looks like you are having trouble deciding on something.
I'll definitely come back... ;)