I absolutely LOVE Southwest! To me they are with no doubt the best airline in America. Everything is streamlined and simple and no-hassle. I won't fly anything else unless I absolutely have too. It is very rare that you will meet a non-friendly employee (actually happened just the other day at the check-in counter), usually people are super-friendly and up-beat, from the check-in desk to the gate to the cabin personnel. Many times the cabin personnel is very funny and creative when making announcements, which creates a great atmosphere in the cabin. Here are some of the other things that make Southwest the best: two pieces of check-in luggage at NO charge, no cancelation fees (you can even neglect to show up and call them after you were supposed to fly and get full credit), full credit to use towards future travel (and I mean FULL credit, not a single dollar extra charge), a great app. and you can choose to receive text messages with flight information, no blackout dates for reward travel. I simply cannot understand why most other airlines are going in the exact opposite direction than Southwest, when they are so successful.