I saw this driving today and thought "Oh! I have heard of this place!". If I wasn't on Yelp, I might not have stopped - it's a large space that's connected to a fast food Chinese place with an awkward to enter parking lot. Upon parking, I had to laugh @ the sign in the window: "Going Doughnuts All Day Long!"
The girl behind the counter met us with a great attitude - welcoming, available to help and answer any questions. She was great. Taking a look around the cases, I saw alot of fun treats but the prices were shocking. A small cannoli set me back $2.50 and while it was good, it was not great and since it was only 3 bites, that's a bad bite to dollar ratio in my book. Lots of St Pats cookies in effect today, I really liked the fact that they had a lot of different specialty cakes on sale with their prices in full view (I do have a pet peeve for hidden prices on baked items since they're so crucial they're fresh!).
During my trip, I also walked away with a small lemon butter cookie for $1.50 and it was ok - nothing to really elaborate on but it was pretty!
Would I go back? No, but if you're looking for a place for a nice assortment of sweets in the University area, I think this might be the only option and it is quality - just expect to pay for it!