I have given it a few tries, but it just leaves so much to desire! A neighborhood store is suppose to have personality. Where is the familiar clerks, produce guy, kid that helps with your grocery working his/her first job and others? Where are products that reflect the demographic demands and likings of the neighborhood? What happened to being able to get change for the bus or laundry? It's all missing at your local Fresh & Easy! Instead you get this clinical feel like you are in the twilight hours of dawn shopping when it's midday! You are left to select from predetermined brands & products selected by some unknown corporate giant to better fill their pockets than meet your wants. The place appears empty with the exception of the prying eyes of a lone security guard and an occasional appearance of an employee to gather carts.
I can't help feeling almost surgical as I walk down these wide brightly lite lanes seeing multiple Fresh & Easy labels on product after product, feeling I have no choice when I know I should have ample temptations in my range. All while wondering and praying that this is not the grocery store experience of the future anyone ever imagined, and thinking that if i is, online grocery order and delivery from a corporate giant with a better website and more variety and home delivery is worth the price and a better experience for my senses than this lame chain. Why do people even go in this cold, unfriendly place of limited supply rations and call it shopping? I've been to stores in little communities in Alaska that gets groceries and sundries flown in once a month or brought in on a barge that offers more to shopping than this chain! Ugh I hate it! I think two stars is generous.