I'm not really into beauty products as a whole, but when I need anything for my hair/make-up/skin, etc - I like to go to Ulta. They always put great coupons in the Sunday paper, which is a big draw for me. I love coupons! I guess this is a pretty big Ulta store - I'm from the East, so we actually don't even have Ulta there. It's apparently the only stand alone Ulta in all the lands. The employees are usually pretty friendly. My only complaint about this particular store is that there is no public restroom. If you have kids or an overactive bladder, make sure you don't have to go!