Not for me.
It's $6.50. The price point is way too high for mediocre soft serve and some toppings.
I often walk past it, and there is normally a 30-60 minute wait. It's unbelievable.
The caramel soft serve was so weak that I had a whole discussion with my gf about whether or not they gave us the caramel or the vanilla.
It's better to just go for gourmet ice cream / froyo / gelato. Go to the supermarket. Get haagen dazs.
I respect the genius marketing, but food that looks good on instagram doesn't necessarily taste good. Appearances are deceiving.