As a sushi lover, I could not pass up the chance to try something different. The purple rice was an eye catcher and turned out to be surprisingly good! Not as sweet as I have read on some reviews here but I did have someone in my party agree with that. The rice was super soft which was good enough for me. The quality of the fish which is most important to me was so surprisingly good and one of the best I have tried in Pheonix. I actually liked the fish in the rolls a lot. As for the nigiri, I'd say the quality of the fish was not quite there, with the exception of the scallops being really fresh and sweet. It can get crowded. It was a 45 min wait when we arrived so we opted for the take out instead which was pretty fast. The guy at the counter could use a little bit more emotion and be friendly though. Still a fun concept and I would definitely be back. Oh and keep in mind it is downtown, so parking can be tough.