I had high hopes for this company but the food was very disappointing. The "slow cooked beef chili" had ZERO flavor (might as well have come from a can), and the "braised rosemary pork" was also bland... with no hint of rosemary oddly enough. Honestly, they could improve everything dramatically by just adding herbs and spices. The problem is there is no flavor, no complexity - no pop.
Yes, the idea is good and the marketing savvy... also the website and customer service seem well-managed. But the bottom line is - it's food. Food has to taste good. Unless they integrate good recipes, they'll never survive.