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  • This station signed on before anyone else in the area. They are the one station in Charlotte with a rich, coherent, and cohesive history behind them. Yes, the format is news/talk, and the commentary is predominantly conservative. That can be a bit insular and self-absorbed to the point of blindness at times, but no more so than the perspective of the popular liberal press, a la The Observer or CBS/ABC/NBC/PBS/NPR. Neither side believes the other is truthful, but then seldom is the truth revealed completely by either side. So, I listen to 'BT for media balance in my life, and for the traffic reports, and because they're local. Tara keeps the uptown crowd nervous. Keith keeps everyone nervous. John keeps people relaxed. Pete is the Libertarian voice of reason. Al and Stacey are straight news, all sides of the issue. Rush is... ADWeekMedia's radio personality of the decade! Love him or hate him, he's effective. If you want to reach an upscale, conservative audience, I'm sure 'BT is a good ad buy. The flip side of this conservative talk radio concept is WBCN, 1660. They're all syndicated conservative talk, all the time, except for local news, weather, and traffic breaks. WBT has some real competition now, since WBCN's signal is stronger in the region than WDYT's signal was when they were around. I find myself switching back and forth between Hannity and Servatius now, in the afternoons, especially when Tara's callers are blithering idiots, or she's out sick. Jason Lewis, a former afternoon guy at WBT, is now on opposite Hancock in the evenings on WBCN. His understanding of economics is unparalleled in this radio market, so he's always interesting. As an aside, I've always found it interesting that *liberal* talk radio seems to be an oxymoron in this country. The only place I've ever heard it was in Portland, Oregon. It sounded really, really lame. I concluded then and there that liberals get their messages across much better with visuals (TV, magazines, Internet). When you only get to *listen* to their arguments, they seem to make less sense. The brain processes logic in linear fashion that way, without the noise of non-linear emotional interference.
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