If you are looking for a fresh, organic and unique grocery store, this is it. Prices are reasonable as well. They even have more savings when you purchase their brands.
We went looking for Ezekiel sprouted whole grain bread. We had seen the brand at Whole foods, but it was in the fridge and felt like it weighed a ton, when we found it at TJ, it was soft and fresh, sitting on a shelf where fresh breads should be.
I usually pick up snacks for out of town visitors, they love it when we give them TJ items, they don't have this place in Hawaii! And the gift cards work great for those family members whom you want to keep healthy!
Overall, good place to shop.