Neil's is my go-to option for picking up a quick sixer of a nice micro or a bottle of Chivas. The selection isn't on par with Steve's or Woodmans but there are always a decent number of different options. The standards such as New Glarus and Capital are always present, and there seems to be a nice rotating selection of regional and national micros. The prices for beer have been rising across the board due to hops and shipping costs but Neil's pricing has always seemed to be relatively equal to most other places of the same volume - no one is ever going to be as cheap as Woodmans but I'm not driving 20 minutes out of my way to save 50 cents. I've never really perused the wine aisles but I do know they've got Wollersheim's Domaine du Sac at a good price. I also know that my Chivas Regal is always in stock at a decent price, though the selection of single malts is a bit sparse and seems to be priced higher. I like that Neil's carries selections for some of the local distilleries such as Death's Door and Yahara Bay. I managed to get my hands on a bottle of Death's Door white whiskey from here, and they've almost always got the DD vodka which for my money is the best vodka on the market.
Back when the liquor store was called Jersey's the selection was not nearly as good and the store layout was less organized. When Neil's bought the location they cleared everything out and reorganized the shelving. The place is showing its age a bit and the parking lot in front of the store is in pretty terrible shape. I think the other two Neil's stores (Fitchburg & Waunakee) are better stocked and in better shape, but the Middleton Neil's is still a big improvement over the old Jersey's. The new management has also brought in friendlier employees who actually know their doppelbocks from their IPAs. I've gotten quite a few decent recommendations from the staff. The place could still use more room and more selection, but for a quick stop after work or to pick up a sixer to bring to the card game Neil's is better than most.