If you like your tea bad and boujee, then you're at the right place. The handcrafted teas are made before your eyes and unlike other bubble tea shops the tea doesn't come out of a huge jug (not that I'm hating on huge jugs of tea). I can't say I can really taste the difference in the quality (maybe I lack a refined palate for tea). I've tried the matcha tea and the black milk tea and I have to say the matcha does have a nice flavour but I don't really care to pay a premium on slightly better quality tea when I can easily walk down the street for a cheaper cup of tea.
The best part about Icha is probably the backroom which has plenty of seating where you can find tons of students studying.
If you like tea and can actually discern the quality of your drink, then this is the place for you. If you just want a cup of bubble tea without paying and arm and a leg for it, then I'd pass on this place.